Ralph N. Fuller
Marketing / Communications / Editorial

 

Ralph N. Fuller

19023 Canyon River LN

Houston, TX 77084

832-729-1025

ralph@ralphfuller.com

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Brochures/Collateral

Over the course of 21 years at Lahey Clinic I planned, wrote and produced many marketing projects and collateral pieces, working both independently and with advertising and marketing agencies. Often, the approach was to develop designs that could be individualized for a broad spectrum of services and departments while maintaining a consistent institutional identity.

Insofar as is appropriate, I seek to communicate a warm tone and to emphasize people in text and images — I strongly believe that readers respond more positively when they see a person and read or hear his or her words and feel a connection to the human beings who could provide their services.

Additionally, in an online age, magazines and brochures may seem passé, but an important issue is "tactile-ness"people really feel more comfortable vis-a-vis an organization with something they can hold in their hand.

As a freelancer, these days I primarily do copywriting that is then utilized by the client’s designer. At Lahey I often designed brochures and did photography, and I can provide these services for clients when appropriate. “Fact sheets,” which I wrote and designed for Dedham Medical Associates, is an inexpensive but professional-looking piece for conveying information to patients.

I’ve worked on a large assortment of brochures, booklets and direct mail pieces for clients like Portsmouth Regional Hospital in New Hampshire and Spotsylvania Regional Medical Center in Virginia for which I dont have PDF copies. Here are some I do have:

(Adobe Acrobat Reader required; for free download click here.)

Regional Currents Newsletter (Wrote copy)  —  Portsmouth Regional Hospital.

Capabilities Text, Portsmouth Regional Hospital Resource Guide  — Multiple versions done over successive years.

Parkland Regional Medical Center Quality Report  — wrote several consecutive annual issues.

Mount Auburn Community Practice, Belmont  —  Sample of practice brochure for one of a network of physician groups affiliated with Mount Auburn Hospital in Cambridge, Mass. (Wrote, photographed and designed pieces for 15 practices).

Dedham Medical Associates Arthritis Fact Sheet  —  One of a series of patient information “fact sheets” for varying specialities in this large physician group in the Boston suburbs  —  Another in the series of patient information pieces (Wrote and designed).

Dedham Medical Association Pediatric Dentistry Fact Sheet (Wrote and designed).

Dedham Medical Associates Physician Bio-CardSample of background card available to patients for each of 80 DMA staff members (Designed and laid out).

Capabilities BrochureLahey Clinic (Wrote and designed).

Capabilities Booklet (Sample pages)Lahey Hitchcock Clinic (Wrote and designed).

Sports Medicine BrochureLahey Clinic (Wrote and designed as one of a large series of similar service pieces).